TikTok Shop Product and Content Restrictions
TikTok Shop has restrictions on the types of products and content allowed to ensure a safe and positive experience for users. Prohibited items include illegal goods, weapons, drugs, adult products, counterfeit items, and content that is hateful, violent, or infringes on intellectual property rights.
Illegal and Hazardous Items
TikTok Shop prohibits the sale of illegal items, services, or activities, as well as weapons, explosives, hazardous materials, drugs, controlled substances, and drug paraphernalia. Tobacco products, e-cigarettes, and related items are also banned from the platform. These restrictions are in place to maintain a safe environment for users and to comply with legal regulations.
Inappropriate and Offensive Content
TikTok Shop prohibits content that is inappropriate, explicit, or suggestive, as well as hateful, discriminatory, or offensive material. Violent or graphic content is also banned from the platform. These restrictions extend to product listings, videos, live streams, cover pages, titles, descriptions, and other features to maintain a respectful community environment.
Fraudulent and Counterfeit Products
TikTok Shop strictly prohibits the sale of fraudulent, deceptive, or counterfeit products, as well as items that infringe on intellectual property rights. This includes replica or unauthorized products that violate trademarks, copyrights, or other intellectual property laws. Sellers must provide accurate product descriptions, images, and information to maintain authenticity and build trust with customers.
Prohibited Wellness Products
TikTok Shop strictly prohibits the sale of certain body and mental wellness products and supplements to foster a responsible and safe environment for users. This policy is associated with products frequently linked to the pursuit of idealized body shapes, patterns of disordered eating, and potential negative influences on mental health. Prohibited items include weight gain or muscle building products like steroids, testosterone boosters, and protein powders advertised for achieving a particular body image, as well as weight loss supplements such as diet pills, appetite suppressants, fat burners, and detox teas. Additionally, TikTok Shop bans products that depict, glorify, or promote suicide, self-harm, disordered eating behaviors, or mental health disorders. These restrictions aim to promote a healthy body image and prevent the trivialization or stigmatization of mental health issues on the platform.
Purpose of Restrictions
TikTok's content restrictions on its e-commerce platform, TikTok Shop, serve to maintain a safe, respectful, and enjoyable shopping experience for users. By prohibiting the sale of illegal, harmful, or offensive products and content, TikTok aims to foster a positive community environment and ensure compliance with legal requirements and platform policies. These guidelines help build trust between sellers and customers, promoting transparency, authenticity, and a smooth sales experience on TikTok Shop.